Monday, September 18, 2006

Sweets to the Sweet

I was wandering around Whole Foods with a valued colleague when I was brought up short by the sight of a product previously unknown to me.

Oh, my.

And to think, I've always enjoyed it so much plain. I'd never have thought to make it fancy.

(By the way, if you don't understand why this is an odd name, please don't ask me to explain it. Ask Google. Or go ask Dolores. She was probably in the consumer focus group.)

82 comments:

David said...

Not that I'm promising anything, but you might consider having a package of that in the kitchen when I come to visit.

Wee Quantum Furball said...

I saw the picture. I paused. I looked again...it still said the same thing. I choked back a laugh and read the post..........It's a for real product name. Somehow that makes it so much more surreal.

somebunnysloveDOTcom said...

OMG... LUVLUVLUVLUV mojitos! If you come visit Providence, RI, I will be sure to drag you to 10 Prime Steak and Sushi. Their mojitos are worth every penny spent!
=:8

Wystful said...

I am so not going there....

jayne said...

Around our house, we call this kind of thing "food pornography."

Juno said...

I was walking around Whole Foods with a friend once and we saw a product called Bone Suckin' Sauce. And the companion product: Rib Rub.
I swear to god.
I had to sit down.

The secret perversions of the grocery store.

junior_goddess said...

So of COURSE you bought some...

Cat said...

ROTFLMAO!! You bought a case, right?

kristin said...

awesome! And ew--I guess it could use some sugar

Jacquie said...

I don't know if the term is used in the same way here as it is in the UK, but I have always found the idea of 'toss lotion' (a hair care product) quite amusing!

Marilyn said...

Let's do a survey--so far, how many of your readers have gotten that it's not about mojitos?

Dear me, I do love Whole Foods. I wonder if they might have stuffed sausage?

Rebekkah said...

*snicker*

Liz said...

Here in Texas, there is a bbq marinade called "Woody's". I was in Whole Foods with a friend and we were looking for the sauce and she turns to the guys at the meat counter and says, "Y'all got any Woody's?"

I had to shop somewhere else for a while.

Carol said...

I love it when you get all nasty.

Joy said...

All jokes aside, what would anyone need this product for? How hard is it to wet a glass and dip it with sugar?

Liz's comment reminds me of the time I was in produce section of my local Safeway when a woman walked up to young man who worked there and said, loudly, "Do you have nuts?" The expression on the young man's face was priceless.

Inky said...

Who knew Whole Foods was so sexy? Maybe they'll start carrying the different colors of rimming sugar :) Or glow in the dark rimming sugar could be practical, ya know.

Thanks for making my snort water through my nose. Next time no drinking while I read blogs.

Ilana said...

When I was a bartender we used to have lots of rimming salt for margaritas. It was the chunky kind, which seemed like it might chafe. Sugar is definitely better.

M said...

I can't wait until Franklin tries it out and reports back.

MonicaPDX said...

::falls down in hysterics:: Oh...dear...goddess. And now I'm desperately trying to figure out how many friends I can share the joke with - who'll understand. Lovely way to start a Monday!

Love the note re Dolores and the focus group, too!

(Two. I think it's just two. Maybe three...)

Cheryl said...

(you know--- I thought I was just being sick when I thought the same thing when I saw this in my local grocery store.)

Be sure to share the pictures when you ---ahem -- taste test it..

Sandee Yo! said...

Heh!

Will Pillage For Yarn said...

AHAHAHA! You know, I asked my teenager what something meant the other day and she said to me, "Just Google it, Mom." and then after a pause, added, "But maybe not Google Image, okay?"

Somewhere, some marketing exec is either having a really good laugh or has egg on his very sheltered face.

Jess said...

Oh goodness, I think I hurt myself.

Warrior Knitter said...

Your posts never ever fail to entertain & educate.

Geogrrl said...

I snorted hot tea when I saw that picture. Thanks.

Ted said...

Ick ! Yetch! Bleh !

Franklin, this is totally gross. Everyone knows you use salt for that.

Andrea Rusin said...

Oh my lands. That company either has hilarious staff meetings -or none at all.

Lynette said...

AH HAHAHAHHA. I have no words.

patrice said...

But where does the sprig of mint go?

Elizabeth said...

Believe it or not, I first learned that word's meaning from my mother. She and my dad had been the recipients of some safe sex literature around 1987, and it was an eye-opener for them.

Anonymous said...

Presumably one could have hours of fun arranging the lime wedge just so.

Janet said...

I almost got kicked out of a South African grocery store for hysterical laughing when confronted with a snack product called "Salty Krax"...

Sean said...

This CRACKED me up! Thanks for the giggle! very funny.

Sravana said...

Patrice, you killed!

Mercy. I guess I need to get to Whole Foods a bit more often..

:o


Time to walk the dog!

Becky Clark said...

You are a bad, bad man and you made me snort soy milk up my nose!

Rabbitch said...

Well, you'd sort of have to have a product like that in a place called Whole Foods, no?

no-blog-rachel said...

I can't stop snickering. Or hee-heeing. Too freakin' funny.

Reminds me of our trip across the country this winter - went by 2 great establishments: "Kum and Go" and "The Butt Hut" which had a drive-through!

Matt said...

I howled with laughter before even reading the post! thanks for a good laugh.

Paul said...

"I'd never have thought to make it fancy."

*snort*

And for juno: I have had Bone Suckin' Sauce. Yum.... You gotta try it!

Pink said...

Sweet!

Nelly O said...

about that happy place . . .

Rachel said...

Heh heh. Some years ago Crate and Barrel was selling "citrus rimming sugar." We enjoyed giving it as a gift and learned a bit about our friends' characters by observing their initial reactions (double take? or placid, unquestioning acceptance?) to the gift.

marie in florida said...

hehehe

i'm quite sure you are sweet enough as is....

Laurel said...

LMAO! That is too funny!

Anonymous said...

gives a whole new meaning to the phrase "gimme some sugar"

Judith in Ottawa said...

Interesting. Last time this blog went (ahem) down there, you claimed it had been hijacked. I'm not complaining, mind you, I like it down here, just waiting for the other pant leg to drop...

knitdds said...

Almost like a test. . .
Your mind is:
a) Sweet and pure as natural sugar
b) Naughty AND Nice
c) dirty, dirty, dirty!!!!
(sigh) You know you're in trouble when you end up with (c) without even thinking about it.

Robert aka rfm231 said...

I've always loved your blog Franklin. Now I think I love you and must marry you.

Smooches Robert

FiberQat said...

*gigglesnort!*

KnitMongrel said...

I was in Beaver Creek, Colorado this summer for a rafting trip, and we stopped to buy snacks at their local liquor store. Yep. Beaver Liquors.
By the way, my husband and his pathologically straight friend just looked over my shoulder as I was laughing and both said, "I don't get it."

Eh, men.

Elemmaciltur said...

Hahahahahahaha! Now I will probably snort the drink up my nose every time I'm going to drink a mojito!!! *ROFL*

Jon said...

Maybe urbandictionary.com....

Norskybear said...

I don't get it.

Often, that is.

The picture of the product is quite felching, I mean, fetching.

Kevin said...

i saw a movie once where they used honey, rather than sugar. i believe the title was "bear hunt".

Mel said...

Of course, I had to pass this along to a friend known for his mojitos. I'm sure he'll never look at them the same way again. Or maybe, like many of us, he'll just realize a new use for the sugar.

Mel said...

Of course, nobody's mentioned the lotion sold as Crack Creme. You could box the two together and have quite the party favor.

john said...

I'll make sure I bring some on my visit home.

Lee Ann said...

I find it completely hilarious that I, the Yank in the couple, completely got it, and my husband, Monsieur le Col Roulé Noir, had no freaking clue what that was.

Clearly, I am the fancy one.

Anonymous said...

From an imaginary commercial:

"Howzabout some rimming, Sugar?"

[voiceover] "Rimming Sugar. You'll thank us."

Anonymous said...

oh shit

(snark snark snark snark snark)

excuse me

I MUST pass this on to a former bartender friend of mine....

anne marie in philly

Anonymous said...

Holy crack! I mean holy crap.
My 5-yr-old daughter is asking me: mama, why are you laughing so hard? Can I see? Read it to me!
yikes. Rimming sugar. RIMMING SUGAR!!! Does nobody copy edit anymore??????

Marlisa said...

Not only have I shopped in the aformentioned Beaver Liquors, I can also proudly report that a nearby town has a fishing outfitter called... (wait for it)... Master Bait and Tackle.

Yup.

Mandella said...

Please don't do that; like an earlier commenter I now know the pain of a beverage going somewhere it has no right to be. You nearly cost me a new keyboard. I should know better than to drink and read your blog at the same time.

Sharon Rose said...

Yep, my girlfriend ran over to me at Target yesterday with a similar package, laughing too hard to breathe. Apparently E. coli is suddenly all the rage!

gypsiesoul said...

3 comments.
1) roflmfao
2) seriously, y'all do know it's not the mojitos, right?
3) my verification word is unmash.

Redford Phyl said...

Almost lost it at the local Target this morning. Sitting boldly on the shelf - Candy Appletini Rimming Sugar, Scary Berry Cosmo Rimming Sugar and Mummy Mango Mojito Rimming Sugar. Oh, Mummy! I'm sure the folks around me thought I was nutz when I dragged out ye olde digital camera to grab a couple of photos. You're corrupting me, Franklin. Can I adopt you?

Anonymous said...

In the same vein as the Master Bait and Tackle, we have a friend who plays chess. Serious chess. He's rated Expert. He likes to play against higher rated players-Masters. He especially likes to win against a Master rated player. Then he can claim he's a Master Beater.

Franklin, I love your blog. Today was a real snarkle.

pacalaga said...

Oy. It took me a long long time before it occurred to me that maybe it wasn't "mojito" I should be googling.
Back to my sheltered life.

moiraeknittoo said...

I believe this is comment #69. It would take a far, far stronger woman than me to resist. I think it's the "dipper kit" part that really sells the product, but who wouldn't enjoy a sugar encrusted rim?

PuppyMomma said...

Definitely did a double-take on that one.

Cheryl said...

I'll confess to Mar - I didn't get it until the second visit. I guess my mind doesn't go there before sunrise. But at night, after a glass of wine, I didn't even need to Google.

Knot Another Hat said...

Naughty, naughty boy, Franklin!

Musclemom said...

Thank you, Franklin. I am much wiser now, but hey, I have an excuse -- I am French-speaking and not quite attune to the subtleties of the English language. It's like the first time I heard my children talk about "rainbowing", a "cool activity" often practiced in high schools. Ah, how boring school was in my days...

Anonymous said...

Get in line, Robert.

Anonymous said...

recently while shopping in my local meijer store i found a british product called "spotted dick."
susan

KnitNana said...

ROFLOL! Oh my. Yes, I had to look twice, I'm a sheltered soul. Nana's usually are.
(((hugs)))

Gwyn said...

>I've always enjoyed it so much plain.

I'm not sure I needed to know that.

Sahara said...

Folks just don't know, do they?

Or, on the back end, some product developer put a reeeeeaaaaaalllllyyyy
funny private joke out there.

They GOTTA be sitting at home, laughing their asses off!

Anonymous said...

We developed a new product for use in dental labs. It was a wax solvent. We already sold a product called "WaxSol" so we needed a new name for the new (and better) formula. The boss thought about how it was to be used, that is, to remove wax, and named it "Wax Off" PR pieces were produced, ads were ready to be placed and then someone noticed. The name was changed.

Anonymous said...

I have missed you for this past week, and hope you are doing well. I love your blog, Franklin.

Scoutj said...

Yeah, I've used rimmers for my cosmos for a while and I always feel a bit dirty when I ask my friends, "Do you want the rimmer on it?"

John said...

There are several wonderful rimmers available.
Mojito, margerita, cosmo, Which shall i try tonight.